SlideShare a Scribd company logo

WSU Press Marketing Budget Breakdown

•
•
Association of University Presses
Association of University Presses
EducationBusinessEntertainment & Humor
1 of 25
Ren é e Tambeau Director of Sales and Marketing Wayne State University Press
The Basics of Wayne State University Press ,[object Object],[object Object],[object Object]
WSU Press Staff Staff of 16 full-time employees, 3 part-time employees, 1–2 interns
Marketing Staff ,[object Object],[object Object],[object Object],[object Object]
Marketing Budget ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Budget = approximately $10 0,000
[object Object]
Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Direct Mail vs. E-marketing ,[object Object],[object Object],[object Object],[object Object]
Direct Mail vs. E-marketing ,[object Object],[object Object]
Direct Mail vs. E-marketing ,[object Object]
Examples
Direct Mail vs. E-marketing ,[object Object]
Mailing Lists ,[object Object],[object Object],[object Object],[object Object]
Seasonal Catalogs ,[object Object],[object Object]
Subject Catalogs ,[object Object],[object Object]
Developing a Marketing Plan ,[object Object],[object Object],[object Object],[object Object]
Get authors to: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Typical Marketing Plan for Academic Book ,[object Object],[object Object],[object Object]
Typical Marketing Plan for Academic Book ,[object Object],[object Object],[object Object]
Typical Plan for a General Interest Book ,[object Object]
Typical Plan for a General Interest Book ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Period for questions at the end of the presentations. Thank you!

Recommended

Marketing @ Your Library™
Marketing @ Your Library™Marketing @ Your Library™
Marketing @ Your Library™Nebraska Library Commission
 
UKSG Workshop 2007 - Financial Considerations (from a Publisher perspective)
UKSG Workshop 2007 - Financial Considerations (from a Publisher perspective)UKSG Workshop 2007 - Financial Considerations (from a Publisher perspective)
UKSG Workshop 2007 - Financial Considerations (from a Publisher perspective)paulcalow
 
Getting published in the age of ebooks
Getting published in the age of ebooksGetting published in the age of ebooks
Getting published in the age of ebooksBull's-Eye Writing & Editing Services
 
Lnee proceedings proposal form
Lnee proceedings proposal formLnee proceedings proposal form
Lnee proceedings proposal formHoopeer Hoopeer
 
Northeast Georgia History Center
Northeast Georgia History CenterNortheast Georgia History Center
Northeast Georgia History Centerhhardwick
 
The Us Academic Book Market
The Us Academic Book MarketThe Us Academic Book Market
The Us Academic Book MarketRam Krishna
 
AAUP 2007: Marketing Plan (L. Murphy)
AAUP 2007: Marketing Plan (L. Murphy)AAUP 2007: Marketing Plan (L. Murphy)
AAUP 2007: Marketing Plan (L. Murphy)Association of University Presses
 
Increase Your Success: Think Like a Publisher
Increase Your Success: Think Like a PublisherIncrease Your Success: Think Like a Publisher
Increase Your Success: Think Like a PublisherWaveCloud Publishing
 

Recommended

Marketing @ Your Library™
Marketing @ Your Library™Marketing @ Your Library™
Marketing @ Your Library™Nebraska Library Commission
 
UKSG Workshop 2007 - Financial Considerations (from a Publisher perspective)
UKSG Workshop 2007 - Financial Considerations (from a Publisher perspective)UKSG Workshop 2007 - Financial Considerations (from a Publisher perspective)
UKSG Workshop 2007 - Financial Considerations (from a Publisher perspective)paulcalow
 
Getting published in the age of ebooks
Getting published in the age of ebooksGetting published in the age of ebooks
Getting published in the age of ebooksBull's-Eye Writing & Editing Services
 
Lnee proceedings proposal form
Lnee proceedings proposal formLnee proceedings proposal form
Lnee proceedings proposal formHoopeer Hoopeer
 
Northeast Georgia History Center
Northeast Georgia History CenterNortheast Georgia History Center
Northeast Georgia History Centerhhardwick
 
The Us Academic Book Market
The Us Academic Book MarketThe Us Academic Book Market
The Us Academic Book MarketRam Krishna
 
AAUP 2007: Marketing Plan (L. Murphy)
AAUP 2007: Marketing Plan (L. Murphy)AAUP 2007: Marketing Plan (L. Murphy)
AAUP 2007: Marketing Plan (L. Murphy)Association of University Presses
 
Increase Your Success: Think Like a Publisher
Increase Your Success: Think Like a PublisherIncrease Your Success: Think Like a Publisher
Increase Your Success: Think Like a PublisherWaveCloud Publishing
 
Unmad presentation
Unmad presentationUnmad presentation
Unmad presentationTanvir Anik
 
Business Strategy Plan for Indie Authors Publishers } Plenary Presentation
Business Strategy Plan for Indie Authors Publishers } Plenary PresentationBusiness Strategy Plan for Indie Authors Publishers } Plenary Presentation
Business Strategy Plan for Indie Authors Publishers } Plenary PresentationiGO eBooks®
 
AAP Consumer Data Presentation, April 7, 2011
AAP Consumer Data Presentation, April 7, 2011AAP Consumer Data Presentation, April 7, 2011
AAP Consumer Data Presentation, April 7, 2011Nielsen Market Research
 
Print advertisement
Print advertisementPrint advertisement
Print advertisementRabi Farizul
 
Ukm libraries promotional activities
Ukm libraries promotional activitiesUkm libraries promotional activities
Ukm libraries promotional activitiesIta Kamis
 
Marketing
MarketingMarketing
MarketingMohd Shanu
 
As unit g321 research and planning workbook joshua duke
As unit g321 research and planning workbook joshua dukeAs unit g321 research and planning workbook joshua duke
As unit g321 research and planning workbook joshua dukeJoshuaDuke77
 
2010.07.19 Loc Presentation Final Loc
2010.07.19 Loc Presentation Final Loc2010.07.19 Loc Presentation Final Loc
2010.07.19 Loc Presentation Final Locjsheinze
 
Author's Guidelines and Reviewer's Guidelines
Author's Guidelines and Reviewer's GuidelinesAuthor's Guidelines and Reviewer's Guidelines
Author's Guidelines and Reviewer's GuidelinesDr. Chris Stout
 
Business Strategy Plan
Business Strategy PlanBusiness Strategy Plan
Business Strategy PlaniGO eBooks®
 
Planning & reseach
Planning & reseachPlanning & reseach
Planning & reseachrfeld
 
Marketing Workshop
Marketing WorkshopMarketing Workshop
Marketing WorkshopSCORE Greater Cincinnati
 
Marketing Plan
Marketing PlanMarketing Plan
Marketing PlanSalman Zahid
 
PPC Prep for the Holidays - Brett Stevens at #SLCSEM
PPC Prep for the Holidays - Brett Stevens at #SLCSEMPPC Prep for the Holidays - Brett Stevens at #SLCSEM
PPC Prep for the Holidays - Brett Stevens at #SLCSEMUtah Digital Marketing Collective
 
Inspired Selection How To Get Into Publishing
Inspired Selection How To Get Into PublishingInspired Selection How To Get Into Publishing
Inspired Selection How To Get Into Publishingverityhawson
 
Professional practice 2010
Professional practice 2010Professional practice 2010
Professional practice 2010Les Bicknell
 
Digital Marketing Workshop
Digital Marketing WorkshopDigital Marketing Workshop
Digital Marketing WorkshopOmniPlan
 
Jump start-strategy-book-sellers-training-webinar-version
Jump start-strategy-book-sellers-training-webinar-versionJump start-strategy-book-sellers-training-webinar-version
Jump start-strategy-book-sellers-training-webinar-versionthaimkt
 
Path to Traditional Pub - BookFest 2024 presentation - 03-23-2024.pdf
Path to Traditional Pub - BookFest 2024 presentation - 03-23-2024.pdfPath to Traditional Pub - BookFest 2024 presentation - 03-23-2024.pdf
Path to Traditional Pub - BookFest 2024 presentation - 03-23-2024.pdfContent Strategy Inc.
 
MANUSCRIPT ACQUISITION
MANUSCRIPT ACQUISITIONMANUSCRIPT ACQUISITION
MANUSCRIPT ACQUISITIONMaude1
 
Keep UP Gallery
Keep UP GalleryKeep UP Gallery
Keep UP GalleryAssociation of University Presses
 
Raise UP Gallery
Raise UP GalleryRaise UP Gallery
Raise UP GalleryAssociation of University Presses
 

More Related Content

Similar to WSU Press Marketing Budget Breakdown

Unmad presentation
Unmad presentationUnmad presentation
Unmad presentationTanvir Anik
 
Business Strategy Plan for Indie Authors Publishers } Plenary Presentation
Business Strategy Plan for Indie Authors Publishers } Plenary PresentationBusiness Strategy Plan for Indie Authors Publishers } Plenary Presentation
Business Strategy Plan for Indie Authors Publishers } Plenary PresentationiGO eBooks®
 
AAP Consumer Data Presentation, April 7, 2011
AAP Consumer Data Presentation, April 7, 2011AAP Consumer Data Presentation, April 7, 2011
AAP Consumer Data Presentation, April 7, 2011Nielsen Market Research
 
Print advertisement
Print advertisementPrint advertisement
Print advertisementRabi Farizul
 
Ukm libraries promotional activities
Ukm libraries promotional activitiesUkm libraries promotional activities
Ukm libraries promotional activitiesIta Kamis
 
As unit g321 research and planning workbook joshua duke
As unit g321 research and planning workbook joshua dukeAs unit g321 research and planning workbook joshua duke
As unit g321 research and planning workbook joshua dukeJoshuaDuke77
 
2010.07.19 Loc Presentation Final Loc
2010.07.19 Loc Presentation Final Loc2010.07.19 Loc Presentation Final Loc
2010.07.19 Loc Presentation Final Locjsheinze
 
Author's Guidelines and Reviewer's Guidelines
Author's Guidelines and Reviewer's GuidelinesAuthor's Guidelines and Reviewer's Guidelines
Author's Guidelines and Reviewer's GuidelinesDr. Chris Stout
 
Business Strategy Plan
Business Strategy PlanBusiness Strategy Plan
Business Strategy PlaniGO eBooks®
 
Planning & reseach
Planning & reseachPlanning & reseach
Planning & reseachrfeld
 
Inspired Selection How To Get Into Publishing
Inspired Selection How To Get Into PublishingInspired Selection How To Get Into Publishing
Inspired Selection How To Get Into Publishingverityhawson
 
Professional practice 2010
Professional practice 2010Professional practice 2010
Professional practice 2010Les Bicknell
 
Digital Marketing Workshop
Digital Marketing WorkshopDigital Marketing Workshop
Digital Marketing WorkshopOmniPlan
 
Jump start-strategy-book-sellers-training-webinar-version
Jump start-strategy-book-sellers-training-webinar-versionJump start-strategy-book-sellers-training-webinar-version
Jump start-strategy-book-sellers-training-webinar-versionthaimkt
 
Path to Traditional Pub - BookFest 2024 presentation - 03-23-2024.pdf
Path to Traditional Pub - BookFest 2024 presentation - 03-23-2024.pdfPath to Traditional Pub - BookFest 2024 presentation - 03-23-2024.pdf
Path to Traditional Pub - BookFest 2024 presentation - 03-23-2024.pdfContent Strategy Inc.
 
MANUSCRIPT ACQUISITION
MANUSCRIPT ACQUISITIONMANUSCRIPT ACQUISITION
MANUSCRIPT ACQUISITIONMaude1
 

Similar to WSU Press Marketing Budget Breakdown (20)

Unmad presentation
Unmad presentationUnmad presentation
Unmad presentation
 
Business Strategy Plan for Indie Authors Publishers } Plenary Presentation
Business Strategy Plan for Indie Authors Publishers } Plenary PresentationBusiness Strategy Plan for Indie Authors Publishers } Plenary Presentation
Business Strategy Plan for Indie Authors Publishers } Plenary Presentation
 
AAP Consumer Data Presentation, April 7, 2011
AAP Consumer Data Presentation, April 7, 2011AAP Consumer Data Presentation, April 7, 2011
AAP Consumer Data Presentation, April 7, 2011
 
Print advertisement
Print advertisementPrint advertisement
Print advertisement
 
Ukm libraries promotional activities
Ukm libraries promotional activitiesUkm libraries promotional activities
Ukm libraries promotional activities
 
Marketing
MarketingMarketing
Marketing
 
As unit g321 research and planning workbook joshua duke
As unit g321 research and planning workbook joshua dukeAs unit g321 research and planning workbook joshua duke
As unit g321 research and planning workbook joshua duke
 
2010.07.19 Loc Presentation Final Loc
2010.07.19 Loc Presentation Final Loc2010.07.19 Loc Presentation Final Loc
2010.07.19 Loc Presentation Final Loc
 
Author's Guidelines and Reviewer's Guidelines
Author's Guidelines and Reviewer's GuidelinesAuthor's Guidelines and Reviewer's Guidelines
Author's Guidelines and Reviewer's Guidelines
 
Business Strategy Plan
Business Strategy PlanBusiness Strategy Plan
Business Strategy Plan
 
Planning & reseach
Planning & reseachPlanning & reseach
Planning & reseach
 
Marketing Workshop
Marketing WorkshopMarketing Workshop
Marketing Workshop
 
Marketing Plan
Marketing PlanMarketing Plan
Marketing Plan
 
PPC Prep for the Holidays - Brett Stevens at #SLCSEM
PPC Prep for the Holidays - Brett Stevens at #SLCSEMPPC Prep for the Holidays - Brett Stevens at #SLCSEM
PPC Prep for the Holidays - Brett Stevens at #SLCSEM
 
Inspired Selection How To Get Into Publishing
Inspired Selection How To Get Into PublishingInspired Selection How To Get Into Publishing
Inspired Selection How To Get Into Publishing
 
Professional practice 2010
Professional practice 2010Professional practice 2010
Professional practice 2010
 
Digital Marketing Workshop
Digital Marketing WorkshopDigital Marketing Workshop
Digital Marketing Workshop
 
Jump start-strategy-book-sellers-training-webinar-version
Jump start-strategy-book-sellers-training-webinar-versionJump start-strategy-book-sellers-training-webinar-version
Jump start-strategy-book-sellers-training-webinar-version
 
Path to Traditional Pub - BookFest 2024 presentation - 03-23-2024.pdf
Path to Traditional Pub - BookFest 2024 presentation - 03-23-2024.pdfPath to Traditional Pub - BookFest 2024 presentation - 03-23-2024.pdf
Path to Traditional Pub - BookFest 2024 presentation - 03-23-2024.pdf
 
MANUSCRIPT ACQUISITION
MANUSCRIPT ACQUISITIONMANUSCRIPT ACQUISITION
MANUSCRIPT ACQUISITION
 

More from Association of University Presses

AAUP 2017: "Conceiving, Developing, and Creating a Great University Press Web...
AAUP 2017: "Conceiving, Developing, and Creating a Great University Press Web...AAUP 2017: "Conceiving, Developing, and Creating a Great University Press Web...
AAUP 2017: "Conceiving, Developing, and Creating a Great University Press Web...Association of University Presses
 
AAUP 2016: Successful University Press Fundraising Four Ways (N. Mitchell)
AAUP 2016: Successful University Press Fundraising Four Ways (N. Mitchell)AAUP 2016: Successful University Press Fundraising Four Ways (N. Mitchell)
AAUP 2016: Successful University Press Fundraising Four Ways (N. Mitchell)Association of University Presses
 
Digital Monograph Cost Builder: Intro & Demo (N. Maron & K. Schmelzinger)
Digital Monograph Cost Builder: Intro & Demo (N. Maron & K. Schmelzinger)Digital Monograph Cost Builder: Intro & Demo (N. Maron & K. Schmelzinger)
Digital Monograph Cost Builder: Intro & Demo (N. Maron & K. Schmelzinger)Association of University Presses
 
AAUP 2016: Maximize Your International Sales (J. Lawrence-Hurt)
AAUP 2016: Maximize Your International Sales (J. Lawrence-Hurt)AAUP 2016: Maximize Your International Sales (J. Lawrence-Hurt)
AAUP 2016: Maximize Your International Sales (J. Lawrence-Hurt)Association of University Presses
 
AAUP 2016: Accessibility Standards from the Inside Out (M. Rothberg)
AAUP 2016: Accessibility Standards from the Inside Out (M. Rothberg)AAUP 2016: Accessibility Standards from the Inside Out (M. Rothberg)
AAUP 2016: Accessibility Standards from the Inside Out (M. Rothberg)Association of University Presses
 
AAUP 2016: Getting to Accessible Publishing at the University of Michigan Pre...
AAUP 2016: Getting to Accessible Publishing at the University of Michigan Pre...AAUP 2016: Getting to Accessible Publishing at the University of Michigan Pre...
AAUP 2016: Getting to Accessible Publishing at the University of Michigan Pre...Association of University Presses
 
AAUP 2016: Reimagining the University Press from Scratch, Part 2 (J. McAdam)
AAUP 2016: Reimagining the University Press from Scratch, Part 2 (J. McAdam)AAUP 2016: Reimagining the University Press from Scratch, Part 2 (J. McAdam)
AAUP 2016: Reimagining the University Press from Scratch, Part 2 (J. McAdam)Association of University Presses
 
AAUP 2016: The Charlotte Initiative for Permanent Acquisitions of eBooks for ...
AAUP 2016: The Charlotte Initiative for Permanent Acquisitions of eBooks for ...AAUP 2016: The Charlotte Initiative for Permanent Acquisitions of eBooks for ...
AAUP 2016: The Charlotte Initiative for Permanent Acquisitions of eBooks for ...Association of University Presses
 
AAUP 2015: Marketing's Role in the Cover Art Process (J. Thomson)
AAUP 2015: Marketing's Role in the Cover Art Process (J. Thomson)AAUP 2015: Marketing's Role in the Cover Art Process (J. Thomson)
AAUP 2015: Marketing's Role in the Cover Art Process (J. Thomson)Association of University Presses
 

More from Association of University Presses (20)

Keep UP Gallery
Keep UP GalleryKeep UP Gallery
Keep UP Gallery
 
Raise UP Gallery
Raise UP GalleryRaise UP Gallery
Raise UP Gallery
 
Read. Think. Act.
Read. Think. Act. Read. Think. Act.
Read. Think. Act.
 
2018 Book, Jacket, & Journal Show
2018 Book, Jacket, & Journal Show2018 Book, Jacket, & Journal Show
2018 Book, Jacket, & Journal Show
 
AAUP 2017: "Conceiving, Developing, and Creating a Great University Press Web...
AAUP 2017: "Conceiving, Developing, and Creating a Great University Press Web...AAUP 2017: "Conceiving, Developing, and Creating a Great University Press Web...
AAUP 2017: "Conceiving, Developing, and Creating a Great University Press Web...
 
AAUP 2017: "Finances for Everyone"
AAUP 2017: "Finances for Everyone"AAUP 2017: "Finances for Everyone"
AAUP 2017: "Finances for Everyone"
 
AAUP 2016: Successful University Press Fundraising Four Ways (N. Mitchell)
AAUP 2016: Successful University Press Fundraising Four Ways (N. Mitchell)AAUP 2016: Successful University Press Fundraising Four Ways (N. Mitchell)
AAUP 2016: Successful University Press Fundraising Four Ways (N. Mitchell)
 
Digital Monograph Cost Builder: Intro & Demo (N. Maron & K. Schmelzinger)
Digital Monograph Cost Builder: Intro & Demo (N. Maron & K. Schmelzinger)Digital Monograph Cost Builder: Intro & Demo (N. Maron & K. Schmelzinger)
Digital Monograph Cost Builder: Intro & Demo (N. Maron & K. Schmelzinger)
 
AAUP 2016: Maximize Your International Sales (J. Lawrence-Hurt)
AAUP 2016: Maximize Your International Sales (J. Lawrence-Hurt)AAUP 2016: Maximize Your International Sales (J. Lawrence-Hurt)
AAUP 2016: Maximize Your International Sales (J. Lawrence-Hurt)
 
AAUP 2016: Accessibility is Accessible (S. Ma)
AAUP 2016: Accessibility is Accessible (S. Ma)AAUP 2016: Accessibility is Accessible (S. Ma)
AAUP 2016: Accessibility is Accessible (S. Ma)
 
AAUP 2016: Accessibility Standards from the Inside Out (M. Rothberg)
AAUP 2016: Accessibility Standards from the Inside Out (M. Rothberg)AAUP 2016: Accessibility Standards from the Inside Out (M. Rothberg)
AAUP 2016: Accessibility Standards from the Inside Out (M. Rothberg)
 
AAUP 2016: Getting to Accessible Publishing at the University of Michigan Pre...
AAUP 2016: Getting to Accessible Publishing at the University of Michigan Pre...AAUP 2016: Getting to Accessible Publishing at the University of Michigan Pre...
AAUP 2016: Getting to Accessible Publishing at the University of Michigan Pre...
 
AAUP 2016: Accessibility Presentation (J. Axelrod)
AAUP 2016: Accessibility Presentation (J. Axelrod)AAUP 2016: Accessibility Presentation (J. Axelrod)
AAUP 2016: Accessibility Presentation (J. Axelrod)
 
AAUP 2016: UPScope (S. Doerr)
AAUP 2016: UPScope (S. Doerr)AAUP 2016: UPScope (S. Doerr)
AAUP 2016: UPScope (S. Doerr)
 
AAUP 2016: Reimagining the University Press from Scratch, Part 2 (J. McAdam)
AAUP 2016: Reimagining the University Press from Scratch, Part 2 (J. McAdam)AAUP 2016: Reimagining the University Press from Scratch, Part 2 (J. McAdam)
AAUP 2016: Reimagining the University Press from Scratch, Part 2 (J. McAdam)
 
AAUP 2016: Books and Journals Together at Last (E. Nowak)
AAUP 2016: Books and Journals Together at Last (E. Nowak)AAUP 2016: Books and Journals Together at Last (E. Nowak)
AAUP 2016: Books and Journals Together at Last (E. Nowak)
 
AAUP 2016: Books & Journals—Collaboration (K. Luu)
AAUP 2016: Books & Journals—Collaboration (K. Luu)AAUP 2016: Books & Journals—Collaboration (K. Luu)
AAUP 2016: Books & Journals—Collaboration (K. Luu)
 
AAUP 2016: The Charlotte Initiative for Permanent Acquisitions of eBooks for ...
AAUP 2016: The Charlotte Initiative for Permanent Acquisitions of eBooks for ...AAUP 2016: The Charlotte Initiative for Permanent Acquisitions of eBooks for ...
AAUP 2016: The Charlotte Initiative for Permanent Acquisitions of eBooks for ...
 
AAUP Design Show: 50 Years
AAUP Design Show: 50 YearsAAUP Design Show: 50 Years
AAUP Design Show: 50 Years
 
AAUP 2015: Marketing's Role in the Cover Art Process (J. Thomson)
AAUP 2015: Marketing's Role in the Cover Art Process (J. Thomson)AAUP 2015: Marketing's Role in the Cover Art Process (J. Thomson)
AAUP 2015: Marketing's Role in the Cover Art Process (J. Thomson)
 

Recently uploaded

Enzyme, Pharmaceutical Aids, Miscellaneous Last Part of Chapter no 5th.pdf
Enzyme, Pharmaceutical Aids, Miscellaneous Last Part of Chapter no 5th.pdfEnzyme, Pharmaceutical Aids, Miscellaneous Last Part of Chapter no 5th.pdf
Enzyme, Pharmaceutical Aids, Miscellaneous Last Part of Chapter no 5th.pdfSumit Tiwari
 
call girls in Kamla Market (DELHI) 🔝 >༒9953330565🔝 genuine Escort Service 🔝✔️✔️
call girls in Kamla Market (DELHI) 🔝 >༒9953330565🔝 genuine Escort Service 🔝✔️✔️call girls in Kamla Market (DELHI) 🔝 >༒9953330565🔝 genuine Escort Service 🔝✔️✔️
call girls in Kamla Market (DELHI) 🔝 >༒9953330565🔝 genuine Escort Service 🔝✔️✔️9953056974 Low Rate Call Girls In Saket, Delhi NCR
 
Types of Journalistic Writing Grade 8.pptx
Types of Journalistic Writing Grade 8.pptxTypes of Journalistic Writing Grade 8.pptx
Types of Journalistic Writing Grade 8.pptxEyham Joco
 
Proudly South Africa powerpoint Thorisha.pptx
Proudly South Africa powerpoint Thorisha.pptxProudly South Africa powerpoint Thorisha.pptx
Proudly South Africa powerpoint Thorisha.pptxthorishapillay1
 
Historical philosophical, theoretical, and legal foundations of special and i...
Historical philosophical, theoretical, and legal foundations of special and i...Historical philosophical, theoretical, and legal foundations of special and i...
Historical philosophical, theoretical, and legal foundations of special and i...jaredbarbolino94
 
Difference Between Search & Browse Methods in Odoo 17
Difference Between Search & Browse Methods in Odoo 17Difference Between Search & Browse Methods in Odoo 17
Difference Between Search & Browse Methods in Odoo 17Celine George
 
Meghan Sutherland In Media Res Media Component
Meghan Sutherland In Media Res Media ComponentMeghan Sutherland In Media Res Media Component
Meghan Sutherland In Media Res Media ComponentInMediaRes1
 
Procuring digital preservation CAN be quick and painless with our new dynamic...
Procuring digital preservation CAN be quick and painless with our new dynamic...Procuring digital preservation CAN be quick and painless with our new dynamic...
Procuring digital preservation CAN be quick and painless with our new dynamic...Jisc
 
Blooming Together_ Growing a Community Garden Worksheet.docx
Blooming Together_ Growing a Community Garden Worksheet.docxBlooming Together_ Growing a Community Garden Worksheet.docx
Blooming Together_ Growing a Community Garden Worksheet.docxUnboundStockton
 
Hierarchy of management that covers different levels of management
Hierarchy of management that covers different levels of managementHierarchy of management that covers different levels of management
Hierarchy of management that covers different levels of managementmkooblal
 
POINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptx
POINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptxPOINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptx
POINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptxSayali Powar
 
ENGLISH 7_Q4_LESSON 2_ Employing a Variety of Strategies for Effective Interp...
ENGLISH 7_Q4_LESSON 2_ Employing a Variety of Strategies for Effective Interp...ENGLISH 7_Q4_LESSON 2_ Employing a Variety of Strategies for Effective Interp...
ENGLISH 7_Q4_LESSON 2_ Employing a Variety of Strategies for Effective Interp...JhezDiaz1
 
Full Stack Web Development Course for Beginners
Full Stack Web Development Course for BeginnersFull Stack Web Development Course for Beginners
Full Stack Web Development Course for BeginnersSabitha Banu
 
Capitol Tech U Doctoral Presentation - April 2024.pptx
Capitol Tech U Doctoral Presentation - April 2024.pptxCapitol Tech U Doctoral Presentation - April 2024.pptx
Capitol Tech U Doctoral Presentation - April 2024.pptxCapitolTechU
 
How to Make a Pirate ship Primary Education.pptx
How to Make a Pirate ship Primary Education.pptxHow to Make a Pirate ship Primary Education.pptx
How to Make a Pirate ship Primary Education.pptxmanuelaromero2013
 
Gas measurement O2,Co2,& ph) 04/2024.pptx
Gas measurement O2,Co2,& ph) 04/2024.pptxGas measurement O2,Co2,& ph) 04/2024.pptx
Gas measurement O2,Co2,& ph) 04/2024.pptxDr.Ibrahim Hassaan
 
EPANDING THE CONTENT OF AN OUTLINE using notes.pptx
EPANDING THE CONTENT OF AN OUTLINE using notes.pptxEPANDING THE CONTENT OF AN OUTLINE using notes.pptx
EPANDING THE CONTENT OF AN OUTLINE using notes.pptxRaymartEstabillo3
 
Alper Gobel In Media Res Media Component
Alper Gobel In Media Res Media ComponentAlper Gobel In Media Res Media Component
Alper Gobel In Media Res Media ComponentInMediaRes1
 
What is Model Inheritance in Odoo 17 ERP
What is Model Inheritance in Odoo 17 ERPWhat is Model Inheritance in Odoo 17 ERP
What is Model Inheritance in Odoo 17 ERPCeline George
 

Recently uploaded (20)

Enzyme, Pharmaceutical Aids, Miscellaneous Last Part of Chapter no 5th.pdf
Enzyme, Pharmaceutical Aids, Miscellaneous Last Part of Chapter no 5th.pdfEnzyme, Pharmaceutical Aids, Miscellaneous Last Part of Chapter no 5th.pdf
Enzyme, Pharmaceutical Aids, Miscellaneous Last Part of Chapter no 5th.pdf
 
call girls in Kamla Market (DELHI) 🔝 >༒9953330565🔝 genuine Escort Service 🔝✔️✔️
call girls in Kamla Market (DELHI) 🔝 >༒9953330565🔝 genuine Escort Service 🔝✔️✔️call girls in Kamla Market (DELHI) 🔝 >༒9953330565🔝 genuine Escort Service 🔝✔️✔️
call girls in Kamla Market (DELHI) 🔝 >༒9953330565🔝 genuine Escort Service 🔝✔️✔️
 
Types of Journalistic Writing Grade 8.pptx
Types of Journalistic Writing Grade 8.pptxTypes of Journalistic Writing Grade 8.pptx
Types of Journalistic Writing Grade 8.pptx
 
Proudly South Africa powerpoint Thorisha.pptx
Proudly South Africa powerpoint Thorisha.pptxProudly South Africa powerpoint Thorisha.pptx
Proudly South Africa powerpoint Thorisha.pptx
 
Historical philosophical, theoretical, and legal foundations of special and i...
Historical philosophical, theoretical, and legal foundations of special and i...Historical philosophical, theoretical, and legal foundations of special and i...
Historical philosophical, theoretical, and legal foundations of special and i...
 
Difference Between Search & Browse Methods in Odoo 17
Difference Between Search & Browse Methods in Odoo 17Difference Between Search & Browse Methods in Odoo 17
Difference Between Search & Browse Methods in Odoo 17
 
Meghan Sutherland In Media Res Media Component
Meghan Sutherland In Media Res Media ComponentMeghan Sutherland In Media Res Media Component
Meghan Sutherland In Media Res Media Component
 
OS-operating systems- ch04 (Threads) ...
OS-operating systems- ch04 (Threads) ...OS-operating systems- ch04 (Threads) ...
OS-operating systems- ch04 (Threads) ...
 
Procuring digital preservation CAN be quick and painless with our new dynamic...
Procuring digital preservation CAN be quick and painless with our new dynamic...Procuring digital preservation CAN be quick and painless with our new dynamic...
Procuring digital preservation CAN be quick and painless with our new dynamic...
 
Blooming Together_ Growing a Community Garden Worksheet.docx
Blooming Together_ Growing a Community Garden Worksheet.docxBlooming Together_ Growing a Community Garden Worksheet.docx
Blooming Together_ Growing a Community Garden Worksheet.docx
 
Hierarchy of management that covers different levels of management
Hierarchy of management that covers different levels of managementHierarchy of management that covers different levels of management
Hierarchy of management that covers different levels of management
 
POINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptx
POINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptxPOINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptx
POINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptx
 
ENGLISH 7_Q4_LESSON 2_ Employing a Variety of Strategies for Effective Interp...
ENGLISH 7_Q4_LESSON 2_ Employing a Variety of Strategies for Effective Interp...ENGLISH 7_Q4_LESSON 2_ Employing a Variety of Strategies for Effective Interp...
ENGLISH 7_Q4_LESSON 2_ Employing a Variety of Strategies for Effective Interp...
 
Full Stack Web Development Course for Beginners
Full Stack Web Development Course for BeginnersFull Stack Web Development Course for Beginners
Full Stack Web Development Course for Beginners
 
Capitol Tech U Doctoral Presentation - April 2024.pptx
Capitol Tech U Doctoral Presentation - April 2024.pptxCapitol Tech U Doctoral Presentation - April 2024.pptx
Capitol Tech U Doctoral Presentation - April 2024.pptx
 
How to Make a Pirate ship Primary Education.pptx
How to Make a Pirate ship Primary Education.pptxHow to Make a Pirate ship Primary Education.pptx
How to Make a Pirate ship Primary Education.pptx
 
Gas measurement O2,Co2,& ph) 04/2024.pptx
Gas measurement O2,Co2,& ph) 04/2024.pptxGas measurement O2,Co2,& ph) 04/2024.pptx
Gas measurement O2,Co2,& ph) 04/2024.pptx
 
EPANDING THE CONTENT OF AN OUTLINE using notes.pptx
EPANDING THE CONTENT OF AN OUTLINE using notes.pptxEPANDING THE CONTENT OF AN OUTLINE using notes.pptx
EPANDING THE CONTENT OF AN OUTLINE using notes.pptx
 
Alper Gobel In Media Res Media Component
Alper Gobel In Media Res Media ComponentAlper Gobel In Media Res Media Component
Alper Gobel In Media Res Media Component
 
What is Model Inheritance in Odoo 17 ERP
What is Model Inheritance in Odoo 17 ERPWhat is Model Inheritance in Odoo 17 ERP
What is Model Inheritance in Odoo 17 ERP
 

WSU Press Marketing Budget Breakdown

  • 1. Ren é e Tambeau Director of Sales and Marketing Wayne State University Press
  • 2.
  • 3. WSU Press Staff Staff of 16 full-time employees, 3 part-time employees, 1–2 interns
  • 4.
  • 5.
  • 6. Marketing Budget = approximately $10 0,000
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25. Period for questions at the end of the presentations. Thank you!